Weigh in on Sales & Marketing Sentiment Study
Recently, our own Chris Bucholtz, Director of Content Marketing at CallidusCloud, published a Clicktools survey to measure sales and marketing sentiment. The survey aims to “…to get inside the heads of people in sales and marketing and reveal their feelings about the way they worked, the technology they used, and about each other.” This is the second year that we’ve done such a study and kindly ask that you participate, if your job falls into one of those departments. Please take the survey by clicking here.
Here are some highlights from Chris’ article explaining the concept and results of the 2014 survey. (Click to see the full article here).
- “The two sides had more empathy for each other than you’d expect… and they were decidedly more thoughtful and self-aware than the stereotypes would suggest. It was clear that the problems were understood by both sides, starting with communication.”
- “…sales was less satisfied with marketing’s performance than marketing was with sales’ performance… although most respondents viewed their counterparts’ performance as adequate.”
- “Only about 16 percent of all respondents said their sales and marketing organizations were fully aligned.“
- “Sales and marketing felt like they weren’t getting the tools they needed to succeed… Almost two-thirds of respondents still had all or part of their lead data in systems that were visible only to marketing, meaning that sales lacked full context about the leads they were charged with converting.”
- “One in three respondents said that fewer than a quarter of their sales and marketing processes were automated.”
How will 2015’s results compare with these? Have our teams become better aligned and have our systems improved or stayed the same? Please help us get to the bottom of these and other related questions by taking the survey now. Thanks in advance for sharing your feedback!