How much time are you wasting?
You all know that feedback is an important part of the business improvement process. By collecting, centralizing, and acting on customer feedback, companies identify the things that frustrate customers and often stop them buying or recommending you to others.
Unfortunately, some companies end up spending undue time and money just to collect feedback. This effort would be better spent understanding and acting on feedback – the real added-value of any Voice of the Customer program. So, what if you could remove that effort and still get the feedback that drives improvements? With Clicktools, you can!
Here are four ways Clicktools saves you precious time and money.
- Use Clicktools’ unique ‘Schedule Deploy against Salesforce Report’ to automatically issue your surveys. Simply set up your survey, an email invitation template, and a Salesforce report listing your survey recipients. Now, set up your ‘Schedule Deploy against Salesforce Report’ in Clicktools, selecting the Salesforce report and tell Clicktools when you want the deployment to run. Once you have scheduled it, Clicktools will invoke and refresh the report in Salesforce, pull the details into Clicktools, and send your survey. Ongoing deployment costs and effort? Zero!
- Issue a form or a survey whenever CRM changes by setting up triggered workflows. To do so, build an email template in CRM including the Clicktools URL. You can use CRM merge variables to personalize the email and embed demographic and use case data in hidden questions in the survey. The workflow issues the email with your Clicktools content. Ongoing deployment costs and effort? Zero!
- Stop spending time preparing regular reports, manipulating data in Excel, and producing slide decks for numerous managers. Automate reporting using Clicktools Analytics dashboards and/or CRM dashboards. You can set them to refresh automatically and only show results applicable to the recipient. Now, producing daily, weekly, or monthly reports for everybody in your organization is easy. Ongoing reporting costs and effort? Zero!
- Build a single view of the customer. By centralizing all information collected from customers and making it visible across the company, you gain the ability to deal with customers on a one-to-one basis, irrespective of the channel through which they contacted you. The challenge of capturing this information, however, prevents many companies from maximizing their return on CRM investments. With Clicktools, you can let the customer take the strain, whether it is a simple web to lead form, signing up for an event, or giving feedback on a closed case. You can capture any interaction across the customer journey and automatically update any part of CRM in real time. Cost of updating CRM? Zero!
How will you use the time that Clicktools frees up? Whether it is more time talking to sales prospects, taking action on that closed-case survey, or generating more content for your marketing program, Clicktools takes care of the necessary, but routine work and lets you focus on the things that improve results.
Talk to us about how we can help you stop wasting time and money.