Use QR codes to launch surveys
Next time you’re heading to a tradeshow, conference, or other place where you’ll have printed signage or materials, try using a QR code to launch your survey. This is an effective way to get your audience to engage with your survey and provide instant feedback without having to type or save a URL.
Try for yourself. Use your smartphone to scan the QR code embedded in this blog post. You’ll arrive at a Clicktools survey that will show you some really cool functionality for formatting your surveys, which you may not know about. Take the survey to see examples of using animated gifs, setting background images, replacing radio buttons with icons, and more. These are just some of the tools you can use to increase visual interest in your surveys to increase engagement and response rates.