Tips for Dreamforce 2014
Salesforce.com recently produced a case study on us about the value of Dreamforce. We’ve boiled it down to some quick tips, whether you’re sponsoring or attending Dreamforce 2014. This legendary event has evolved rapidly (as we mentioned in our last blog), but what hasn’t changed is the importance of the Salesforce community and the common purpose of customer-companies to understand and serve customers better than ever before. Make the most of this event to further improve what you do with Salesforce and the cloud.
Tips for Dreamforce 2014:
- Network with execs. Originally, most Dreamforce attendees were sales reps and IT admins, followed several years later by an influx of CRM admins. Most recently, we interacted with more executives than in previous years and predict 2014 to again provide excellent opportunities to network with V and C-suite attendees. Be prepared with strategic soundbites to get your high-level messages across very quickly and efficiently.
- Connect with customers. Remember that it’s not just about prospects and vendors. Some of your customers will surely be there, so take advantage of the proximity and time to schedule meetings, group sessions, and social events. Also, remember when booking meetings and social gatherings, time is of the essence. The city is packed (more than usual) with Dreamforce attendees that week and availability can be scarce, especially at popular venues. Make your reservations now!
- Set goals beforehand. Whether you’re going as a participant or a sponsor, know in advance what you wish to accomplish. What do you aim to learn by info-gathering at sessions and vendor booths? Do you want to attract high quality prospects or large quantities of leads to your booth? Decide your approach ahead of time or you may be overwhelmed by the masses at Moscone Center.
We hope to see you in San Fran, October 13-16. Let us know if you’d like to schedule a meeting or stop by booth N1925 for a look at the latest feedback-in-CRM technology and strategies.