The Top 10 Ways to Use Feedback to Drive Improvements
Reduce acquisition costs by identifying & leveraging advocates on social media.
Use the voice of the customer to identify how you can be easy to do business with.
Seek feedback in key attributes relative to competitors. Use this data to fine-tune your marketing.
Collect ideas from your customers for product service improvements.
Identify organizations that provide the best sales and service experience and use them as role models.
Use specific transaction feedback to identify process weaknesses & failings.
Create automated alerts to identify at-risk accounts, initiate service recovery and reduce churn one customer at a time.
Utilize win/loss surveys on proposals to identify cause of lost business.
Measure satisfaction and advocacy as the basis for bonuses. This allows you to focus your organization in improving loyalty.
And the #1 tip for using feedback to drive improvements is:
Prioritize investments by using feedback to identify which areas of weakness cause you to lose your most valuable customers.