Success Story: Traction Uses Clicktools to Recruit 30 Employees in 12 Months
For more than seven years, Traction and Clicktools have worked together to pioneer unique cloud-based solutions that required innovation and a simple willingness to approach things differently. Ultimately, these risks have resulted in significant time and money-saving programs.
Recently, Traction experienced incredible growth and needed to expand their team exponentially. Instead of hiring an expensive recruiting organization, the company devised a plan to leverage existing technology, relying on a bit of creativity to get the job done without spending additional money.
They decided to use their Salesforce, Marketo, and Clicktools platforms together to collect, centralize, and act on job inquiries. Starting by creating a custom object in Salesforce to capture candidate data, they then built forms in Clicktools enabling potential hires to submit required information. These were strategically designed to progressively request information based on responses to other forms. Marketo was used to auto-respond to candidates with targeted email communications throughout the process. Because Clicktools automatically populated the custom object in Salesforce, they could easily segment candidates and create tasks to contact the most qualified candidates for open positions.
Much more than surveys.
As part of this initiative, Traction discovered that Clicktools is much more than an enterprise survey app. They creatively used the solution to attract hundreds of potential job candidates and automate much of the selection process.
In the end, Traction successfully:
- Hired 30 skilled employees within a 12-month period.
- Used Clicktools, Salesforce, and Marketo to collect, centralize, and act on job inquiries and expedite candidates through the process.
- Saved thousands by utilizing existing systems and allowing automation to do the work, rather than diverting internal resources.
- Built highly efficient, automated workflows to attract and communicate with potential hires.
Please note that the webinar promoted above has already occurred, but you may watch the recorded event here.