Five Recommendations for Reducing Cultural Bias
Today, as many companies expand to operate globally, they must take serious measures to internationalize the organization in everything from marketing messages to product packaging and delivery. What they sometimes forget, however, is how their customer feedback program may be affected across international lines, as well.
Many companies endeavor to compare survey results across countries, but doing so presents a unique set of challenges. Differences in loyalty and satisfaction scores across geographic regions may in fact be due to differences in cultural survey response patterns.
DOWNLOAD THIS GUIDE to discover:
- What drives cultural bias the most in your surveys
- Practical tips to reduce cultural bias in your feedback program
- Ideas on how to make comparisons between regions / countries
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