Product Tips: Using Clicktools for Marketing Newsletters
Did you know that you can use Clicktools to send out monthly newsletters or marketing stay-in-touch emails? You can! And if you’ve been a Clicktools customers for a while, you’ve probably seen a newsletter like the one on the left. It was created in Clicktools.
You can create your own email template or copy and paste the HTML from a template that you like. You’ll need to upload any photos you plan to use in your newsletter to the images folder under the templates menu prior to creating the email.
If you want to see which stories and links generate the most interest in your email, you can set up instances to track clicks and map that information to be automatically updated in your CRM.
Make sure when creating emails such as this that you include an opt-out link. If you are synching to your CRM, this is a great way to keep your lists up-to-date and you can even direct the person who wishes to unsubscribe to a landing page asking them for feedback as to why they no longer want to receive communications from you.
Although, if you create a great looking newsletter that’s full of useful content and “helpful hints,” who would possibly want to unsubscribe?
Stay tuned for more product tips.