Product Tips: Opting Out
Giving people the opportunity to opt-out is more than just good business practice, it is also a legal requirement for all commercial emails.
In Clicktools, you can place an opt-out question in an email simply by adding a link to another ‘one question’ survey in which the user is asked to confirm their wish to opt-out. This is how most unsubscribe actions are implemented.
The opt-out option could also be achieved by inserting a question into the survey itself. However, people that do not want to complete surveys are unlikely to open the email in the first place.
The unsubscribe ‘survey’ has one hidden question to capture the participant’s email and tick box asking them to confirm opt-out. This is then mapped back to an opt-out field, such as a checkbox, in your CRM environment.
If you’d like more information on how to create an opt-out in your emails, check out this webinar:
Rose Cruse
Product Manager
Annette Franz
Jeannie Walters
Samantha Lang