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Product Tips: Opting Out

Feb 27, 2012 | Posted by Samantha Lang | Blog |

Giving people the opportunity to opt-out is more than just good business practice, it is also a legal requirement for all commercial emails.

In Clicktools, you can place an opt-out question in an email simply by adding a link to another ‘one question’ survey in which the user is asked to confirm their wish to opt-out. This is how most unsubscribe actions are implemented.

The opt-out option could also be achieved by inserting a question into the survey itself. However, people that do not want to complete surveys are unlikely to open the email in the first place. 

The unsubscribe ‘survey’ has one hidden question to capture the participant’s email and tick box asking them to confirm opt-out. This is then mapped back to an opt-out field, such as a checkbox, in your CRM environment.

If you’d like more information on how to create an opt-out in your emails, check out this webinar:

http://www.clicktools.com/help/webinars/ct4aeoptout/player.html

 

Rose Cruse
Product Manager

Tags: Tips & Tricks
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Samantha Lang

About Samantha Lang

Samantha Lang is Marketing Communications Manager for Clicktools, A CallidusCloud company. Since joining the company in 2012, she has rallied around the brand promise to help companies transform feedback into action to drive improvements. Samantha has contributed to B2B software marketing teams for more than 15 years, specializing in messaging, branding, content creation, and social media. She holds a BA in English from Fordham University and an MFA in Creative Writing from American University.

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