Product Tips: Importance vs. Satisfaction in Question Groups
If you want to measure both importance and satisfaction in a survey, you can do so with Clicktools by utilizing the question groups function. Here’s an example.
Within the survey builder, you can create two multi-radio questions: one to measure importance and the other to measure satisfaction:
Edit the group just as you would any other question type by selecting “Edit.”
Here you should select the option to “Move into Group”.
Within the group, questions can be set to appear in a tabular format or in a flow. For this example, it is best to set the layout as tabular. This is done in the Layout tab when editing your group. Don’t forget to ‘Apply’ your changes.
If you are building a survey template that will be re-used in the future, you should give your group a name and a title. You do this in the Content tab.
Here is a preview of my Importance versus Satisfaction example set up by creating a group:
Once created, you can re-use this question group again and again, simply by copying from one survey to another.
Stay tuned for more useful product tips.