Guest post: I spoke at C3 and survived.
Last week’s C3 event was an awesome opportunity to get to know some of our customers even better. There’s nothing more rewarding for us at Clicktools than to hear customer stories in person, including all of the background, detail, and anecdotal info (i.e. the stuff that might not make a written success story). One of those stories came from Scott Mortimer, IT Business Solutions Analyst at Royal Canin, who presented “Royal Canin’s Quest for Feedback” in our Customer Experience Track. As a certified Salesforce Administrator and Force.com Developer with more than 15 years of IT Service and Support experience, Scott certainly knows his way around numerous Cloud apps and has deep knowledge on how they function and integrate. Considering his expertise, I never would’ve guessed (and didn’t know at the time) that this session pushed Scott way out of his comfort zone. You wouldn’t have known he was nervous from how calmly and clearly he told his story, but afterwards, Scott sent me this blog, which I’m thrilled to now share with you.
Further, Scott has now officially joined the ranks of Clicktools Guest Bloggers, along with subject matter experts, Bob Hayes, Annette Franz, and Jeannie Walters. So without further ado, allow me to introduce Scott Mortimer, our newest guest blogger. If you want to check out his other articles, he’s also a contributor on the contactmonkey.com blog and on www.salesforceben.com, where we owe him eternal thanks for naming Clicktools one of the five AppExchange apps that he can’t live without.
I Spoke at C3 & Survived
from guest blogger, Scott Mortimer
Earlier this year I was asked by Alison Shirley from Clicktools if I wanted to share Royal Canin’s Clicktools story at C3 in Las Vegas. Obviously if I am going to go to business conference, Las Vegas is at or near the top of the list of destinations. I had never been to Vegas and visions of the neon signs, big casino winnings, and Wayne Newton started dancing in my head. But only for a moment.
In order to go I would have to come up with enough content to fill up a 45-minute breakout session. And then deliver it to a room full of total strangers! As an introverted IT guy, this was pretty terrifying for me. On top of that I was not convinced that our use of Clicktools was interesting enough to keep people in a room for three quarters of an hour.
In the weeks leading up to C3 I was pretty stressed out, as I tried not only to tell our story but to come up with a captivating way to do it. I mapped out how we started soliciting customer feedback, when we began using Clicktools, what we learned as our program progressed, and then finished up with some of the other ways we have used Clicktools and some of our plans for the future.
The end result was a 22-slide powerpoint deck with some good points, some crazy graphics, and a goofy picture of me and our puppy Mojo. At least Mojo got some laughs! I learned a lot about creating a presentation; I am still by no means an expert though I do think my slide shows will be much better in the future.
As I was going through the presentation, I realized that my notes were not showing up on the laptop as the slides were advancing on the main screen. I ended up having to “wing it” the entire time! There was a minute where I nearly lost it. I froze for a second or two, and I had a bit of panic. I think I almost lost it entirely. Luckily I had gone over the slides multiple times in the days leading up to the session. Because I had set up the presentation as a story I was able to get through points I wanted to make. I did forget a few things that I wanted to say, but the message was intact. Phew!
Once I got to the end, I got to take that breath of relief. I made it. I was finished. Nobody walked out and I was still conscious! I even got a round of applause.
Now that I have done the presentation I can look back and realize that this was a fantastic growth opportunity for me. I realized that I can put together a talk about what Royal Canin does and what I do that is interesting and even helpful for people. I can get up in front of a room full of strangers and make it through a PowerPoint, even with some speed bumps along the way. And I got to spend a few days experiencing Las Vegas.
This was truly a highlight in my career and something I will never forget. I’d like to thank Alison Shirley for asking me to take part at C3. Also, thanks to Samantha Lang, Oliver Taylor, Heather Figurski, and Max Lidster who all encouraged me and made me feel comfortable doing something a very long way outside my comfort zone.