Forbes Says Clicktools Was One of the Six Coolest Things at Dreamforce
In his article, “6 Cool Things I Learned At Dreamforce13: New Tools To Accelerate Your Sales and Improve Customer Service,” Forbes contributor, Bruce Chesebrough, named Clicktools on a prestigious list that included The Salesforce.com Foundation, Salesforce1, and integrated Salesforce drip marketing solutions, among others.
Chesebrough dedicated the number six spot on his list to “Surveys you can really use” and identified Clicktools as the solution to integrate surveys with CRM. Here’s the description in its entirety: “Most customer satisfaction and Net Promoter Score surveys are still performed either by a third party or by using tools like SurveyMonkey. The problem with this approach is that beyond the summary report, the ratings by individual customers are often not reported out or housed in a database that can be utilized to drive improvement initiatives at specific customers and assess progress over time. Enter Clicktools.com – an easy to use tool that allows you to easily leverage your Salesforce database to field surveys whose results flow directly back into the individual customer record in Salesforce.”
Chesebrough describes his annual visit to Dreamforce as a way for companies “…to see the latest and greatest tools available to accelerate their revenue and improve customer satisfaction.” In his “6 cool things” list, he notes being exceptionally impressed with the work of The Salesforce.com Foundation, which shares millions with the global community in various projects from education and schools to hospitals and natural disaster relief. Notably, Salesforce.com also donates 1% of its equity, employee’s time, and products to charity.
Other items on the list include the next generation of the web, which Salesforce.com predicts will connect all electronic devices (even Marc Benioff’s toothbrush). Chesebrough explains that devices, “…will be addressable online, and next generation marketers need to enable their customers to interact with them directly from their devices versus going online or calling the company as they do today.”
On the sales and marketing front, the list gave nods to new solutions for sales prospecting that leverage the power of big data and predictive analytics, as well as strategically integrated call centers that dramatically increase contact rates. New options for marketing automation make it easier even for small companies to target and interact with customers in more compelling ways.
All in all, the list provides an insightful summary of what’s to come in the worlds of technology and business.