Customer Knows Best:Nostalgia for Old-fashioned Customer Experience
Companies today can learn a lot by looking back to the golden era of the 1950s, when personalized service was the only way of doing business. The world we live in today may appear completely different, but customer expectations haven’t changed at all.
At Clicktools, we sum up this nostalgia for old-fashioned customer experience with our 2014 theme “Customer Knows Best.” Imagine the 1950’s corner store or soda fountain, where the standard level of service came with a smile and a personal touch. This is in sharp contradiction to the impersonal experiences we often endure in the Technological Era — waiting in seemingly endless phone queues, sending feedback but never receiving a response, or repeating the same basic information every time you interact with a company. Makes you long for a simpler time, doesn’t it? Watch the video for the Customer Knows Best story.
Look back to move forward.
The good news is that some simple changes can dramatically improve how customers perceive you, giving them the personalized service and attention they desire. First and foremost, ask for feedback — consistently and at key points along the customer journey — using surveys, call scripts, and all kinds of web forms. Integrate that feedback into the central hub for customer data – your CRM system. And lastly but critically, respond and adapt to what your customers say.
Simply put — show your customers that they know best! You’ll satisfy their unchanging need for great service and prove that even in our technological age, we can still earn good, old-fashioned loyalty! Watch our latest video for the visual version of Customer Knows Best.