Clicktools Offers eBook on the Importance of Improving Experience Across the Customer Journey
POOLE, UK March 15, 2012 – Clicktools has over ten years of experience helping organizations collect information and insights through their award-winning plug & play software solution. They have taken this valuable experience and self-published an eBook entitled, “Connecting the
Dots: Improving Experience Across the Customer Journey.”
The eBook was designed to help different departments within an organization work together to achieve a 360 degree view of their customers and improve customer experience at each and every touchpoint.
Clicktools CEO David Jackson, a popular speaker at customer experience events and conferences, wrote the eBook and spends much of his time designing and implementing effective customer journey programs. He has written many articles and published previous books including “Dynamic Organisations: The Challenge of Change” and “Becoming Dynamic.”
“In order to really make an impact on the bottom line, it is key to understand the importance of the holistic view of the customer journey,” says Jackson. “To turn data into insights, you must first make a concentrated effort to centralize information every step of the way.”
“Connecting the Dots: Improving Experience Across the Customer Journey” will be released in conjunction with Clicktools’ newly branded website, which also focuses on how to gain insights from the customer journey and how Clicktools’ powerful SaaS solution can be harnessed and integrated into today’s most popular CRMs.
Clicktools’ plug-n-play, SaaS solution makes it easy to create surveys, dynamic sales scripts and interactive web forms to collect important information across the customer journey and integrate those insights into an organization’s CRM. Clicktools has received the salesforce.com AppExchange Customer Choice Award for Surveys for the last four years and is currently used by over 400 organizations. Clicktools is privately owned with headquarters in the UK and an office in Phoenix, AZ. For more information, visit http://www.clicktools.com.