Clicktools Introduces “Facebook to CRM” Functionality at SUGARCON 2011
SUGARCON, SAN FRANCISCO, Calif., April 4, 2011 – Clicktools, the leading provider of enterprise feedback management solutions with CRM integration, announced today the availability of its “Facebook to CRM” functionality.
The Facebook to CRM function allows any organization with a Facebook page to collect data from Facebook activity and have that information instantly integrated into SugarCRM. Examples include surveys, event registration and employment applications and screenings.
“The majority of businesses are starting to jump on the social media bandwagon, and that usually starts with a company Facebook page,” said Sydney Stone, Marketing Communications Manager at Clicktools. “Clicktools allows these organizations to collect valuable feedback from their Facebook pages and have it automatically synched into CRM, saving them a lot of time and effort.”
“Social channels like Facebook are becoming a preferred method for sales and marketing engagement among SugarCRM users,” said Martin Schneider, Senior Director of Marketing at SugarCRM. “This new integration with Clicktools enables our users to integrate a social strategy into their traditional CRM system in a fast and seamless manner.”
The Clicktools for SugarCRM application is a powerful feedback solution that can be used not only for surveys, but also to run call center scripts, create landing pages, collect information from social media outlets and drive transactional e-mail campaigns. The data collected is automatically synchronized into SugarCRM, giving account managers and customer service representatives real-time updates and providing a 360 degree view of their customer at all times.
About Clicktools (SUGARCON Silver Sponsor Booth #404)
Clicktools’ plug-n-play, SaaS solution makes it easy to create surveys, dynamic sales scripts and interactive web forms to collect important information across the customer journey and integrate those insights into an organization’s CRM. Clicktools has received the salesforce.com AppExchange Customer Choice Award for Surveys for the last three years and is currently used by over 400 organizations. Clicktools is privately owned with headquarters in the UK and an office in Las Vegas, NV. For more information, visit http://www.clicktools.com.
SugarCRM makes CRM Simple. As the world’s fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than seven million times and currently serve over 700,000 end users in 80 languages. Over 7,000 customers have chosen SugarCRM’s On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld, Customer Interaction Solutions and Intelligent Enterprise.