Clicktools’ Commitment to Dreamforce
We were recently featured in a Salesforce.com case study about the value of sponsoring the annual Dreamforce event in San Francisco. As an original sponsor of this now-legendary tech gathering and one of the first apps on the AppExchange, our loyalty to Salesforce.com runs deep and the annual Dreamforce event does, in fact, mean a lot to Clicktools. This isn’t just in terms of marketing exposure and lead generation, but also in terms of being a part of the Salesforce community and remaining on the cutting edge of Cloud and customer-company trends.
Please read the full story if you have a few more minutes, but if not, here are some tips and time-tested advice based on the Salesforce case study, if you’re thinking of sponsoring or attending Dreamforce this year:
- It’s worth it: We’ve yielded a higher return on investment each consecutive year that we’ve sponsored Dreamforce. Our experience has been that it’s extremely worthwhile to participate if your end-goal is lead gen.
- Be aware of the evolving audience: Originally, most attendees were sales reps and IT admins, followed several years later by an influx of CRM admins. Most recently, we noticed more executives representing a percentage of the people with whom we interacted.
- Your customers are there too: Please remember not to become so myopically focused on finding new customers at Dreamforce that you forget that your actual customers are also in the house. Take advantage of the proximity and time to schedule meetings, group sessions, and social events that keep you face-to-face with your existing customers.
- Go for quantity or quality: Given the ridiculous numbers of attendees that Dreamforce draws, many of whom will be meandering the sponsor expo floor, do have a strategy about the type of people you want to draw to your booth. We’ve taken both the quantity and quality routes, and each has its benefits, but our advice is to be very clear minded about whether you want to draw sheer numbers (because you can) or whether you want to sift through the crowd for your ideal prospects (which is also possible). Have a plan before you go because otherwise you will get overwhelmed by the sheer numbers of bodies, which gametime you will not be able to identify as cold leads or hot prospects.
So, hope to see you in San Fran in October. Seems a ways away, but it’s not. Let us know if there are partnership or co-marketing opportunities with your company! And post comments if you have further advice or comments.