Clicktools API (beta) Now Available
We are happy to announce the immediate availability of the Clicktools API (beta).
With the proliferation of application programming interface (API) technology, it’s now possible to enable communication between disparate applications. Doing so increases their value by creating platforms or ecosystems. In fact, the term “API Economy” emerged to describe how APIs can positively affect an organization’s profitability.
Clicktools supports the value of the API Economy and as such, now offers an API (beta) that can be used to pass information in and out of Clicktools. The API gives our customers the building blocks to utilize Clicktools features and functionality to deploy surveys based on third-party data. Please see the complete Release Notes by clicking here.
Gartner defines the API Economy as “…a set of business models and channels based on secure access of functionality and exchange of data. APIs make it easier to integrate and connect people, places, systems, data, things and algorithms, create new user experiences, share data and information, authenticate people and things, enable transactions and algorithms, leverage third-party algorithms, and create new product/services and business models.” Gartner also predicted that by the end of 2016, 50% of B2B collaboration would take place through Web APIs.
BETA Program: To participate in the BETA API program, please contact your Clicktools customer success manager or email firstname.lastname@example.org. For more information, click here to view the Clicktools REST API reference documentation.