Bond with Your Customers using Clicktools and CRM
As many companies are discovering through direct experience, the era of the empowered customer is upon us. Today’s customers have numerous platforms that enable them to take matters of service and support into their own hands – by publicly
reaching out to other users for help or opinions, or by launching into dreaded social media rants about how your product or service just didn’t cut it. Often, they can compare products online and buy directly without ever interacting with a single person inside your walls.
Empowered might not be a strong enough word.
Seize the opportunity to connect.
These realities have quickly transformed business relationships. Building a bond with customers and exceeding their expectations is critical to survive, much less to compete, in today’s marketplace.
Yet, the empowered customer should not be perceived as a threat. This era is an opportunity for organizations to engage more frequently and with greater depth. With Clicktools and CRM, plus the proper processes to collect, centralize, and act on feedback, top performing companies can support their needs across the entire organization. Bonding with empowered customers presents a huge opportunity for growth and savvy companies will take advantage of this new way of connecting.
What’s trending in customer feedback & CRM?
Learn more at a live Aberdeen Group webinar.
According to recent research by Aberdeen Group, there’s a group leading customer-centric organizations and paving the way to excellence in customer feedback and CRM initiatives. These organizations are taking serious measures to connect with empowered customers and ensure a prosperous future.
Of study participants polled:
• 38% have invested in VoC-related technology tools and solutions.
• 35% have created a unified view of customer data across the organization.
• 31% are personalizing product and service offerings based on customer data.
If you’d like to learn more about this study and the latest customer feedback and VoC trends, watch this recorded webinar with Aberdeen Group and Clicktools.